“He’s helped me reframe how I approach interviews and work ethic in general.”
For Matthew Reynolds, the mentorship programme came at exactly the right time. Navigating the pressures of job applications, interviews, and breaking into a competitive industry had left him feeling uncertain—about his skills, his creative direction, and were he truly fit within the marketing world. But through his sessions with mentor Danny Wright, Creative Director at Calm , that uncertainty has steadily transformed into confidence, clarity, and a renewed sense of self-belief.
From the beginning, Danny’s practical, no-nonsense approach offered exactly the kind of structure Matthew needed. Whether it was CV feedback, mock interview support, or help with presentation prep, Matthew always felt like he had someone in his corner. “Whatever I need, I’ve been able to message him and he gives clear feedback and guidance,” he shared. That responsiveness helped turn abstract career advice into something tangible—and, most importantly, useful.
Before the programme, Matthew was more drawn to the creative side of marketing, unsure how his skills would translate into roles with more data or strategic focus. But as his confidence grew, so did his interest in areas like audience research, insights, and programmatic media. With Danny’s encouragement, he began to lean into the challenge of balancing creativity with client needs—an area that ultimately helped him land his first full-time role.
“The job I just got has pushed me to be the best version of myself,” he said, reflecting on his new position as a Programmatic Account Executive at Wavemaker. It’s a role that sits at the intersection of creative thinking and analytical skill. But with guidance, tailored support, and a healthy push outside of his comfort zone, Matthew rose to the challenge.
Securing that job wasn’t easy. There were moments of frustration, self-doubt, and feeling like he was falling short. But instead of retreating, Matthew leaned in. He worked closely with Danny to refine his CV, rethink how he presented himself in interviews, and adjust his approach to job hunting more broadly. One of the biggest lessons? That asking for help is not a weakness—but a strength.
“Asking for help has been something I’ve learned—it’s okay not to know everything,” he shared. That shift in mindset has been just as valuable as the technical skills he’s developed. It’s made him more open, more resilient, and more willing to grow.
Along the way, there were big wins. He overhauled his presentation style with Danny’s feedback, which gave him a huge boost in confidence during interviews. He rethought how to communicate his value clearly and succinctly. And most importantly, he backed himself—even when the role in front of him felt just out of reach.
Choosing to apply for the Wavemaker role was, in itself, a bold move, but he trusted in his ability to learn and adapt. That leap of faith paid off, and he now finds himself in a position that’s stretching him professionally while still connecting to his creative core.
“He’s helped me reframe how I approach interviews and work ethic in general,” Matthew said of Danny. The mentorship wasn’t about being told what to do—it was about being equipped to figure it out, with someone walking alongside him rather than ahead of him.
Matthew’s journey is proof that growth happens in motion. By showing up, asking questions, and embracing the unknown, he’s laid a solid foundation for the next chapter of his career. And while the mentorship programme may have come to a close, the lessons—and the confidence—will carry on.
We can’t wait to see where he goes next.